
Forged in the paddock.
Where our standard was set, and what we have built since. Every case study states who led it: the firm, or Antoine before the firm existed.
Case studies
Partnerships Antoine Magnan led at Renault Sport Racing and Alpine F1 Team, before Noxan.
Showing 4 of 4 case studies
- Gaming & consumer partnership

Microsoft Xbox
x Alpine F1 Team
Taking a decade-long enterprise partnership to a consumer audience with Xbox
Read the case study - Business platform & co-innovation
DP World
x Renault DP World F1 Team
A title partnership built as a supply chain alliance
Read the case study - Market entry

Tmall (Alibaba)
x Renault Sport Formula One Team
Using F1 to support a China growth strategy
Read the case study - Cross-sport audience alliance
LaLiga
x Renault Sport Formula One Team
A first-of-its-kind partnership between an F1 team and a football league
Read the case study
Also worked with
- BWT
- Mapfre
- Bell & Ross
- Kappa