Noxan was founded after a decade inside Formula 1, watching brands sign partnerships with no framework for measuring what they got back. We built a firm that judges a partnership the way it judges any other investment.
No advisory fee for brands. We are paid when the right deal closes.
The founders lead every mandate, from the first meeting to renewal.
Managing Director
Former Commercial Director at Alpine F1 Team. 13+ years negotiating and activating partnerships from the rights-holder side of Formula 1, where every surface is priced and every partner expects a return. Before that, 7 years at HP running a P&L brand-side, so he knows what a partnership has to earn back.
Strategy & Partnerships
A Tech M&A background. He brings valuation and deal structuring to a market that rarely prices what it sells, and builds the models that decisions are defended with.
Led during his tenure as a commercial director in Formula 1, before Noxan.
Alpine F1 Team
Gaming & consumer partnership
Renault DP World F1 Team
Business platform & co-innovation
Renault Sport Formula One Team
Market entry
Renault Sport Formula One Team
Cross-sport audience alliance