Both sides of the table.
We have sat on both sides: running a P&L brand-side at HP, managing partners rights-holder-side at Alpine F1 Team. So we advise brands on the partnerships that carry their name, from the first shortlist to the renewal. And, for a few properties at a time, we sell on their behalf.
New partnerships
Find the property that serves your business objective, value it, negotiate it, activate it.
Property sourcing
We map the properties that reach your audience, in sport and entertainment, and shortlist those that serve your objective, not those currently pitching you.
Valuation
Each option is priced against market benchmarks and its return is modelled before any negotiation starts.
Asset negotiation
We negotiate on your side of the table: rights, exclusivity, price, performance and exit clauses.
Activation
Rights only pay back when they are used. We build the activation plan and the KPIs that prove it worked.
Hospitality programmes
Paddock, box and private access designed around your guest list, with every invitation tied to a commercial intent.
Portfolio review
Audit the partnerships you already hold. Renew, renegotiate or exit, based on evidence.
Performance audit
What each partnership actually delivers, measured against what it costs and what it promised.
Renewal strategy
Benchmarks and a negotiating position ready before the rights holder sends its renewal terms.
Reallocation
When a deal stops performing, where the budget should go instead, and how to exit cleanly.
Selected mandates
For a limited number of properties, we build the valuation, the pitch and the partner pipeline.
Asset valuation
Your inventory priced against real market benchmarks, so you ask for what it is worth.
Brand targeting
The categories and brands that fit your audience, identified and approached before a competitor does.
Pitch architecture
The narrative, the packages and the numbers that turn a first meeting into a signed deal.
Negotiation and activation
We lead the talks through to signature, then help deliver the activation that brings partners back at renewal.
Where we playFormula 1 · Endurance & Le Mans · MotoGP · Football · Cinema · Music · Gastronomy. And wherever your audience is.
13+ years
Formula 1 commercial leadership
Operator experience
13+ years inside Formula 1 commercial teams. We know how rights holders price, pitch and negotiate, because we did it.
Senior attention
The founders lead every mandate, from the first meeting to renewal. Nothing is handed down.
Aligned incentives
No advisory fee for brands. We are paid when the right deal closes.