Noxan mandate
Genesis Magma Racing
FIA World Endurance Championship · Hypercar · 2026 debut season
- 4
- Partners signed
- 4
- Categories opened
- 2
- Years on the programme
The challenge
Genesis announced its hypercar programme in December 2024, with 499 days to its first FIA WEC race. The team, the car and the engine were all built from scratch. So was the commercial side: a new manufacturer entering endurance racing needed a partner roster for its debut season, while the Genesis brand was opening new markets across Europe.
Our role
The full commercial mandate: strategy, asset valuation, brand targeting, negotiation and activation. Alongside it, we supported the Genesis brand on its entry into Europe.
The approach
We sold the programme on fit, not on exposure alone. Four categories, sound, apparel, footwear and outdoor, each held by a brand whose audience matches the one Genesis is building in Europe. One partner per category, so every deal carries exclusivity and a clear story to activate.
The outcome
- Official Sound Partner
- Official Apparel Partner
- Official Footwear Partner
- Official Outdoor Furniture Partner
